Round of layoffs at Hallmark Cards

The private, family-owned company has announced they will be making 120 layoffs including 90 at its Kansas City headquarters as part of a plan to transform business around changing consumer needs.

Due to a changing landscape in consumer needs, Hallmark Cards has announced they will be making 120 layoffs. Over half of the layoffs – around 90 – will be made at the company’s headquarters in Kansas City.

“Hallmark is transforming its business as people shop and engage with brands differently. This need is even more urgent now that COVID-19 has introduced more shoppers to digital and e-commerce solutions,” Hallmark said in a statement to the Kansas City Business Journal.

The company plans to invest in marketing, modern digital experiences and supply chain capabilities.

Prior to the coronavirus outbreak in January, Hallmark announced plans to cut about 400 jobs, including 325 at its headquarters, reports the Kansas City Business Journal. January cuts followed reductions in late 2019, including the shuttering of its Home and Gifts division and a handful of job cuts in its retail division.

Along with the announced layoffs, the company issued a 20% pay cut for Perry and other executives that remains in effect until the business “has stabilized.”

Hallmark did not specify when the layoffs will occur but did notify employees this week to expect the cut.