In terms of partnerships, DEG and Provista just got a more serious. Provista, a Texas-based health care and hospitality supply chain management company, named DEG of Overland Park its Digital Agency of Record.
But this is not the first time the two have collaborated. DEG has already helped the company with engagement, analytics and creative services, and through this continued partnership, DEG will provide other services, which include creating a new website and member portal.
“Provista plays an important role in the industries it serves, and is crucial to the operations of its more than 200,000 members,” Jayland Wheeler, group account director at DEG, said in a statement. “We will continue to help Provista meet its objectives through growth and conversion and stand out as an invaluable partner to businesses across the country.”
Provista has more than $100 billion in collective buying power, and considers itself a group purchasing powerhouse. Although this is not a new partnership, Kyle Davis, marketing communications specialist at DEG, says all of Kansas City will benefit from this strengthened relationship. “Even though DEG is growing nationally and globally, Kansas City has been our home since DEG was founded nearly 20 years ago and is still home to the majority of our associates,” Davis told Ingram’s. “Our ability to grow our client partnerships and expand our capabilities allows us to continue investing in talented associates, both in Kansas City and across the country.”
While DEG announced the news of the Provista partnership this week, this is not its first time becoming an Agency of Record. It also serves in that space for Ferrellgas and Armed Forces Insurance.