New Name, New Look for Kemper Arena

Kemper Arena is now officially Hy-Vee arena.  An agreement between Hy-Vee Inc. and Foutch Architecture and Development was announced this week with Hy-vee purchasing exclusive naming rights and other partnership benefits.  

“The commitment of Hy-Vee is a symbolic step for our re-purposing of this historic facility,” said Steve Foutch, chief executive officer of Foutch Architecture and Development.  “Hy-Vee embodies the criteria we set out in finding a naming rights partner and their reputation for excellent in customer service and community involvement is the ideal fit for our venue.”

If you ever went to an event inside Kemper you’ll see a drastically different aesthetic once you set foot inside Hy-Vee arena, which is set to open its doors in September.  It will have two floors which will give it more than 84,000 square feet of sports and event space.  You’ll be able to find some of your favorite local Kansas City spots like Longboards Wrap Shack and The Smoothie Shack, retailers like Battle Gear, an escape room and e-gaming spot, the offices for KC Crew and also athletic recovery outlets from Saint Luke’s.  The arena will also boast the largest indoor track in the Continental United States.

“This partnership is the intersection of sports, health, recreation, economic opportunity and civic improvement.  We are committed to projects and organizations that support these outreach goals in the cities we serve, ” said Drew Holmes, Hy-Vee’s Senior Regional Vice President of the Kansas City Market/Southwest Region.  “Hy-Vee Arena is a perfect way for us to celebrate our 30 years of service in the metro, and it will be a fitting extension of our brand in the heart of Kansas City.”

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