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Lockton Affinity acquires insurance platform company

Lockton Companies affiliate, Lockton Affinity, has acquired California-based The BluePrint Insurance Services for an undisclosed amount. With the acquisition, Lockton will be able to expand distribution of services such as annuities, life insurance, long-term care and more.

Kansas City-based Lockton Companies affiliate, Lockton Affinity, is bringing on an insurance platform company thanks to a recent acquisition.

Lockton acquired San Diego, Calif.-based The BluePrint Insurance Services. The company provides technology, training and customer services to help registered investment advisers and financial advisers have efficient risk management conversations with clients.

“We are excited about how this new partnership will elevate the experience and increase the product offerings for existing Lockton clients and producers,” Lockton Affinity Director of Corporate Development Martin Wilson said in a Tuesday news release. “Together, our teams will scale The BluePrint’s current distribution strategy, while leveraging new opportunities within Lockton Affinity and Lockton Cos. more broadly.”

With the acquisition, Lockton will be able to expand its offered services and distribution of life insurance, annuities, long-term care and more.

Lockton Affinity will bring on BluePrint co-founder Matt Meyer as director of life insurance planning and distribution. BluePrint’s other co-founder, Michael Robinson, will become annuity sales manager for Lockton Affinity.

“We believe the financial advice landscape has changed and RIAs and other comprehensive financial professionals want to partner with a firm that understands their business and will be a true partner,” Meyer said in the release. “[This strategic acquisition] provides expanded resources, service offerings, and, most importantly, great people to help us provide a better experience for our clients and position us for growth opportunities.”