Kansas Speedway to Add Ally Financial State-of-the-Art Club Area

The Kansas Speedway is adding a new state-of-the-art club area, sponsored by Ally Financial, to the track's suite tower. Photo credit: Shutterstock (Grindstone Media Group)

Posted May 7, 2024

Ally Financial will add a new state-of-the-art club area to the Kansas Speedway, called the Ally Apex Club, opening in September.

The new club section, sponsored by Ally, will be located on the fourth floor of the speedway’s tower. The track assured “the NASCAR fan experience will reach a new level in September,” according to a release.

The Ally Apex Club will debut in September during the Hollywood Casino 400 Weekend at Kansas Speedway. The attraction will feature a lounge-style atmosphere, exclusive menus and access to the NASCAR Cup Series pre-race ceremonies.

“This literally takes the fan experience at Kansas Speedway to a whole new level,” said Kansas Speedway President Pat Warren. “Ally Apex Club ticket holders will be treated to a VIP experience unlike any other with top-of-the-line food, beverages and breathtaking views of the track and the Kansas City skyline.”

Pricing was not disclosed in the release.

Ally is a full-season sponsor of Alex Bowman and the No. 48 Hendrick Motorsports Team and it also became an official league partner in 2023.