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Two coffee brands with a strong presence in the Kansas City metro, The Roasterie and Messenger Coffee Company, have come together to create FairWave Holdings, a holding company formed to grow local coffee businesses in the region.
While The Roasterie and Messenger Coffee will remain individual brands, the owners of each company came together to launch FairWave from a shared passion for memorable customer and coffee experiences.
“Creating this collective is our way to continue to grow and promote local coffee, while keeping our brand and cafes feeling just as they always have been,” Danny O’Neill, founder and CEO of The Roasterie said in a news release. “FairWave will build upon our strengths as businesses, give us the platforms to share best practices, and allow both The Roasterie and Messenger to thrive as individual brands and to continue being connected with our customers right here in our KC community, which we’ve been ingrained in for over 27 years.”
This new partnership between the two brands aims to allow other individual brands to thrive while sharing best practices to accelerate innovation and support and elevate the beloved local coffee industry, according to the release.
“Messenger and The Roasterie are known for our customer experiences, our commitment to our teams and overall supply chain transparencies,” Ron Matsch, a partner of Messenger Coffee Company said in the release. “As we designed FairWave, it was paramount for us to ensure that the company will always protect these individual identities and what has made our brands special to the community for years.”
FairWave Holding’s portfolio include’s the local Blackdog Coffeehouse, Filling Station Cafes and IBIS Bakery, a part of the Messenger Coffee Company brand.