Heartland Rebranding Medical Center

Heartland Regional Medical Center, one of the Kansas City region’s biggest, in terms of annual admissions, has a new name: It’s now Mosaic Life Care at St. Joseph Medical Center. The former Heartland Regional Health System and the med center take on the new brand put in place when the system moved into Kansas City’s Northland market last year. The new signage completes the strategic move the system is making to place a greater emphasis on promoting overall well-being, rather than just delivery of acute-care services.

The 30-year-old medical center was formed with the merger of Missouri Methodist Medical Center and St. Joseph Hospital. As a physician-led life care company, officials say, Mosaic Life Care is introducing a new kind of health care with a delivery model aimed at connecting the hearts, minds and spirits of consumers.

“After extensive consumer research and focus groups, more than 80 percent of consumers tested chose Mosaic Life Care as the name that best describes the way we deliver care. It represents the many aspects of life care and life planning, while putting all of the pieces together,” Tama Wagner, Chief Brand Officer, said in a release announcing the change. “Placing life care in the name signals our move from health care to life care and shows our difference in the marketplace. To reflect the life care model, we wanted to find the right word that would encompass all of the ways that we provide care.”

Instead of just focusing on diagnosing and treating a patient, life care looks at the entirety of a person’s life, including health, lifestyle, career, finances, creativity, relationships and inner peace, officials said. All clinics, services and products throughout the organization’s service region of northwest Missouri, northeast Kansas, southeast Nebraska and Kansas City’s Northland will operate under the Mosaic Life Care model and brand. Rebranding efforts will continue throughout the next year.