There is a looming deadline in the European Union but its effects will be felt worldwide. On Friday, businesses will have to be in compliance with the GDPR, or General Data Protection Regulation, which the EU passed in 2016. Essentially, it allows for people to edit or delete their own marketing data that is acquired by a company among many other regulations.
While this is a European Union rule it will still affect U.S. Companies in the present, if you market your products on the internet, pay attention, and in the future with a trickle-down effect on American cyber-soil.
“Five years from now, we’ll look back on the enforcement of GDPR as the turning point in how we view data protection,” says Horner. “Between the tightened definitions and enforcement under GDPR and the consumer backlash from the Cambridge Analytica data scandal, everyone is becoming more aware of what data is available for possession and how it is used.”
The Cambridge Analytica data scandal rocked America’s social media core because of the implied effects on the 2016 Presidential Election. Specifically, there was a very “hyper-specific” nature to the data collection on Facebook. As DEG CEO Neal Sharma has mentioned to us before, it wasn’t about seeing if you like flowers, it was about seeing if you called your mother at 2 pm on Mother’s Day about the hydrangeas you sent her; much too intrusive.
Horner notes legislation already active in a couple of states such as the Data Broker Protection Act in Vermont and the Consent Act led by senators in Massachusetts and Connecticut as signs that the data issue will be on-going for quite some time.