EducationDynamics Boosts Marketing and Enrollment Offerings with UK Acquisition

EducationDynamics, a marketing and enrollment management firm, announced its acquisition of UK-based Net Natives. Photo credit: Shutterstock (Billion Photos).

Posted June 15, 2026

Lenexa-based EducationDynamics has acquired Net Natives, a marketing agency that is headquartered in the UK.

The combined organizations serve more than 400 institutional clients across more than 50 countries, backed by almost six decades of collective higher education expertise, according to a release.

Terms of the deal were not disclosed.

“The demographic pressures are real, AI is rewiring how students find institutions, and almost every part of the higher education model is evolving,” Brent Ramdin, CEO of EducationDynamics, said in the release. “This acquisition allows us to broaden our impact to the market with a genuinely unique model—one that connects strategy, execution, and intelligence in a way that gives institutions a sustainable path forward, not just better tactics.”

Net Natives is headquartered in Brighton, with offices in New York. The firm is a technology-enabled enrollment marketing agency that uses a proprietary platform that helps schools reach audiences across undergraduate, graduate, and international.

“Joining EducationDynamics allows us to extend our global reach even further, combining our technology and audience expertise with their scale and sector experience to give more institutions a path to growth,” Steve Evans, Founder and CEO of Net Natives, said in the release.

In the coming months, the combined organization will utilise its platforms, EducationDynamics’ EDDY Intelligence and Net Natives’ Akero, to create new offers to institutions that outline a path from insight to enrollment, according to the release.