UMB Completes Brand Conversion for All Heartland Financial Banks

UMB has successfully completed its systems and brand conversion for all Heartland Financial USA, Inc. banks following its acquisition. Photo credit: Will Crow.

Posted October 16, 2025

UMB Financial Corporation announced it has completed its systems and brand conversion of Heartland Financial USA, Inc., expanding UMB’s footprint from eight to 13 states.

All former HTLF divisional banks are now officially operating on UMB platforms and under the UMB brand, according to a Thursday release. The acquisition of Heartland Financial marked the largest acquisition in UMB’s 112-year history. The deal officially closed on January 31.

“Our combined company is performing extremely well as evidenced by our second quarter earnings results,” Chairman and CEO of UMB Financial Corporation, Mariner Kemper, said in the release. “We’ve gained great talent and are already seeing business wins and strong camaraderie among the teams. I am extremely proud of all the associates who worked so tirelessly to deliver a seamless transition to our customers.”

Heartland divisions include Minnesota Bank & Trust, Wisconsin Bank & Trust, Dubuque Bank & Trust, Illinois Bank & Trust, Bank of Blue Valley, Citywide Banks, Premier Valley Bank, Arizona Bank & Trust, New Mexico Bank & Trust, First Bank & Trust, HTLF Food & AgriBusiness, HTLF Specialized Industries and HTLF Retirement Plan Services.

The deal also brought five Heartland board members to the UMB Financial Corporation Board of Directors, including John Schmidt, Bradley Henderson, Jennifer Hopkins, Margaret Lazo and Susan Murphy.

UMB now has a banking network of 192 branches and 347 ATMs across 13 states. The bank has also increased its assets to $71.8 billion as of June 30.

Newly transitioned UMB customers have been fully integrated into UMB’s systems and can access their accounts at any UMB location and its online banking platform.