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National Association of Intercollegiate Athletics to allow student athlete compensation

By Madison Parry

The college athletics association headquartered Kansas City, Mo. passed legislation Tuesday to allow its student athletes the opportunity to be compensated for use of their name, image and likeness.

Kansas City-based National Association of Intercollegiate Athletics (NAIA) announced the passage of new legislation Tuesday.

Said to be the first legislation of its kind in college sports, the approved change now allows student athletes in the college athletics association the opportunity to be compensated for use of their name, image and likeness.

“This is a landmark day for the NAIA, and we are happy to lead the way in providing additional opportunities for our student-athletes,” NAIA President and CEO Jim Carr said in a news release. “The time was right for the NAIA to ensure our student-athletes can use their name, image and likeness in the same ways as all other college students.”

Around 77,000 student athletes can now receive compensation for promoting commercial products, enterprises or for making any public or media appearances, the release said, and can now reference their participation in intercollegiate athletics in these promotions or appearances.