Marketing Firm MMGY Global Acquired By New York Private Equity Firm

Posted November 1, 2023

Overland Park-based MMGY Global was acquired by investment funds managed by New York-based private equity firm EagleTree Capital.

The marketing agency announced on Monday that EagleTree acquired the company from the previous partner Peninsula Capital Partners LLC via a news release.

Furthermore, MMGY will continue its operation under its current management. MMGY CEO Katie Briscoe will continue to lead the company and executive chairman and former CEO Clayton Reid will remain on the Board of Directors, according to the release.

“Our partnership with EagleTree will allow the company to embark on the next chapter of our global strategy, broadening our geographic reach, cultivating top-notch talent, and designing innovative products and services for our clients like never before,” Briscoe said.

Additionally, EagleTree is partnering on this transaction with Investment Management Corporation of Ontario as well as several of EagleTree’s fund investors, including Northwestern Mutual.

“We are deeply impressed with MMGY Global’s data-driven approach to travel marketing and PR,” EagleTree Senior Partner Michael Struble said. “Katie, Clayton and the entire team have built an impressive platform which is helping evolve the face of travel. We look forward to working with them to help expand the business to its full, global potential.”

The terms of the transaction were not disclosed.

MMGY Global ranked No. 6 on Ingram’s Top Advertising and Marketing Firms and No. 3 on Top Area Digital Marketing Firms in The Power Book 2023 Edition. MMGY Global accumulated a total gross revenue of $50,134,383 in 2021.

View the full news release, here.