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Let It Fly Media Gets Acquired By London-based Marketing Agency

Kansas City-based Let It fly Media will now operate under the Two Circles name following its recent acquisition. Photo credit: Shutterstock (VideoFlow)

Posted March 18, 2024

A global sports marketing agency has acquired Kansas City-based video production company Let It Fly Media.

London-based Two Circles announced it had acquired Let It Fly as part of an early roadmap indicator for the agency’s plans to expand its offerings and services in America. Two Circle has a North American presence in New York and with the addition of Let It Fly’s 30 employees, Two Circles’ North American headcount is now up to 75 employees. Globally, Two Circles employs around 600 workers.

Let It Fly will now operate under the Two Circles name.

Founded in 2017, Let It Fly specializes in digital content production, social campaigns as well as archival work. Let It Fly’s list of previous clients includes the College Football Playoff, Formula 1 Miami Grand Prix, the Kansas City Chiefs, Sporting KC and recently the Kansas City Current.

Co-founders of Let It Fly, Andrew Carter and Ben Walnick, will now report to Two Circles’ managing director of North America Adam Davis, according to a release. The two now assume the role of executive vice presidents for Two Circles’ North America division.

“We weren’t looking to sell, but because of the strong cultural and professional fits, it just seemed like ‘Parent Trap,‘ we were separated at birth,” Carter said in a release. “There are really good data agencies and really good production houses. To offer both is truly unique.”