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Expanded partnership to deliver new digital program to Blue KC individual, ACA members

The largest health insurance provider in the region and in Missouri has expanded its partnership with technology-enabled member engagement and rewards company, HealthMine. The move will build a new program for individual and family Affordable Care Act members of Blue KC.

Kansas City-based not-for-profit health insurer Blue KC has announced an expanded partnership with HealthMine, a technology-enabled member engagement and rewards company.

As Blue KC begins its re-entrance into the Affordable Care Act (ACA) market in 2021, the expansion will help to build an incentives and rewards program for Blue KC’s individual and family ACA members.

Collaboration between Blue KC and HealthMine will also help to deploy digital Health Risk Assessments (HRAs) for both the ACA and Medicare Advantage (MA) lines of business.

Expanding this offering into the ACA market is a key part of Blue KC’s strategy to uncover personalized health insights about these members and help them stay connected, according to a news release from HealthMine.

“We are thrilled to continue our support and expand our partnership with Blue KC,” said Bryce Williams, president and CEO of HealthMine. “Blue KC is an incredibly innovative plan and recognizes the importance of utilizing an automated solution to engage and act on what matters most to their members.”