Creative Planning to Acquire SageView Advisory Group, Raising Assets to $640B

Posted October 13, 2025

Creative Planning announced it will acquire SageView Advisory Group, creating a combined firm that represents $640 billion in total client assets.

Creative Planning entered into a definitive agreement to acquire Newport Beach, California-based SageView Advisory Group, which has $250 billion in assets under management and advisement as of June 30, 2025, according to a release.

Founded in 1989 by Randy Long, SageView is a retirement plan advisory firm that specializes in retirement plan consulting and provides investment solutions to institutional and individual clients.

Aquiline, a New York-based private investment firm specializing in financial services and technology, has been a majority owner of SageView since 2021. Following the completion of this transaction, Aquiline will exit its interest in the firm.

Upon completion of the transaction, SageView will add 36 locations to Creative Planning’s portfolio. Together, the combined firm would comprise more than 550 advisors, 11,800 retirement plans, and over 80,000 private wealth clients across all 50 states and in more than 90 countries worldwide, representing $640 billion in total client assets as of September 30, 2025.

“SageView has an outstanding reputation as a leader in the retirement plan consulting industry, which will complement our growing retirement services business as well as expand our wealth management practice,” President and CEO of Creative Planning, Peter Mallouk, said in the release. “This deal provides incredible scale and brings together exceptional talent from both firms to serve our clients and advance our retirement and wealth management capabilities.”

SageView marks the latest acquisition to build out Creative Planning’s presence in California. Last month, Creative Planning announced its acquisition of Grassi Investment Management, located in Santa Clara, California, adding five employees and approximately $1.3 billion in assets.