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Creative Planning makes largest acquisition yet, adds $6 billion in assets with Illinois company



The Overland Park-based wealth management company has acquired the retirement division of Iron Financial LLC, located in the Chicago area. Around $6 billion will be added to Creative Planning with the acquisition.

Creative Planning Inc. announced the a hefty addition to its assets with the acquisition of IRON Financial, located in the Chicago area in Northbrook, Ill.

Overland Park-based Creative Planning will bring on the retirement division of IRON Financial, which has a total of $6 billion in assets under management.   

“We are excited to bring the IRON Financial retirement division into our fold,” Creative Planning Chief Executive Officer, Peter Mallouk, said. “IRON Financial is a well-established firm with an innovative approach that aligns perfectly with our values and vision.”

IRON Financial was founded in 1994 with a focus on providing the highest-quality investments at the lowest cost.

“We have built one of the premier fiduciary services in the country and knew it was time to expand our scale and offering,” Richard Friedman, head of corporate retirement services at IRON Financial, said. “When it comes to a best-in-class, industry-leading fiduciary offering, Creative Planning stood as the clear choice for us. This helps us serve our clients and team better by providing a broader investment policy and research team, expanded technology, greater scale and more services.”