Creative Planning Announces Alliance With $1B Monterey Private Wealth

Posted April 23, 2025

Creative Planning is expanding its West Coast presence following the announcement that Monterey Private Wealth is joining the Overland Park wealth management firm.

Based in Monterey, California, Monterey Private Wealth oversees more than $1 billion in client assets and specializes in client relationships throughout California’s Central Coast.

“The Monterey Private Wealth team exemplifies the relationship-focused approach that has been the primary driver of Creative Planning’s success, and we’re thrilled to welcome them to the team,” president and CEO of Creative Planning Peter Mallouk, said in a release. “Their established reputation for client-centered financial guidance and their deep community connections perfectly complement our approach to comprehensive wealth management.”

Monterey Private Wealth officially joined Creative Planning on March 31.

Clients of Monterey Private Wealth will continue working with the same advisory team from the same office in Monterey.

“We’ve always prioritized building meaningful relationships and providing customized financial guidance,” president and CEO of Monterey Private Wealth, Cris Cabanillas, said in the release. “This partnership enhances our ability to deliver an even more robust suite of services to our clients while maintaining the trusted personalized attention they have come to expect.”

This is not Creative Planning’s first expansion into California this year. In February, the wealth management firm announced it acquired Pleasanton-based Maxwell Wealth Strategies. Prior to that, the company also revealed its acquisition of Kowal Investment Group, a $1.3 billion Wisconsin RIA.

ECHELON Partners served as the exclusive sell-side financial advisor to Monterey Private Wealth.