Creative Planning Acquires California-based Maxwell Wealth Strategies

Posted February 20, 2025

Creative Planning has recently acquired Pleasanton, California-based Maxwell Wealth Strategies.

The deal adds more than $290 million in assets to Creative Planning’s portfolio. Maxwell Wealth Strategies provides financial advisory services and comprehensive wealth management to clients. Their teams specialize in creating customized investment management, financial planning and risk mitigation. The deal officially closed on January 17, according to a Tuesday release.

“This acquisition marks the beginning of a transformative year ahead focused on expanding our reach and enhancing our commitment to exceptional client service,” CEO of Creative Planning, Peter Mallouk, said in the release. “The Maxwell Wealth Strategies team has established themselves as trusted advisors through their dedication to client success. Their client-centered philosophy and commitment to comprehensive financial planning make them a great addition to our team.”

As of September 30, 2024, Creative Planning and its affiliates have combined assets under management and advisement exceeding $345 billion. The company operates in all 50 states and 90 countries.

Decerno Advisors served as exclusive advisor while Carter West served as legal counsel to Maxwell Wealth Strategies in the transaction.

Creative Planning announced two other acquisitions in January. Most recently, the company acquired Walla Walla, Washington-based Krivoshein | McDaniels Financial, adding $460 million in assets. Before that, Creative Planning announced the acquisition of Brookfield, Wisconsin-based Kowal Investment Group.