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Creative Planning Acquires $1.3B Wisconsin RIA

Creative Planning announced the acquisition of Brookfield, Wisconsin-based Kowal Investment Group, the firm's tenth acquisition in two years. Photo credit: Will Crow.

Posted January 8, 2025

Overland Park-based Creative Planning announced the acquisition of Brookfield, Wisconsin-based Kowal Investment Group.

Kowal is a registered investment advisor and has been active for over 37 years with over $1.3 billion in assets under management as of December 17.

The deal officially closed on December 21, with 20 Kowal employees joining Creative Planning, according to a release.

“Their [Kowal Investment Group] reputation for building lasting client relationships through personalized financial guidance mirrors our own philosophy,” CEO of Creative Planning, Peter Mallouk, said in the release. “This cultural alignment and shared dedication to client success makes them an ideal addition to our team.”

This transaction with Kowal Investment Group represents Creative Planning’s tenth acquisition in two years. Most recently, in November, Creative Planning acquired Lawrence, Kansas-based Edmonds Duncan RIA, which has assets valued at $550 million. Before that in April, Creative Planning acquired ML&R Wealth Management with $2.2 billion in assets.

Creative Planning oversees $345 billion in combined assets under management and advisement across all 50 states and 90 countries as of September 30.