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Connections Are the Foundation of a Thriving City

Successful relationships are the key to business success, and 40 Under Forty helps promote new ones for honorees.


By Mike Maddox


Congratulations to Ingram’s 40 Under Forty honorees. This is an extraordinary recognition for the area’s top young executives, professionals and community leaders. I was honored to have been recognized by Ingram’s in the Class of 2004, and I am grateful for the experience early in my banking career. 

Just a few years later, I joined a group of experienced financial and business leaders in launching a unique new bank, CrossFirst Bank.  With a common vision to be the most trusted bank in the area and a passion for serving people in extraordinary ways, CrossFirst Bank has grown to $3.2 billion in assets and is the fourth-largest bank headquartered in Kansas City. 

Our growth strategy is simple: We hire talented pro-fessionals who are focused on building relationships with business owners, professionals and their families in each of our markets. 

Changing Landscape

While the banking industry has transformed over the past decade due to changes in the economy, technology and regulation, the one constant in banking that has not changed is the importance of serving our clients. Extraordinary service has been an integral part of our success and an essential element in building trusted relationships with our clients.

More recently, the banking landscape has continued to experience positive trends. The most recent economic outlook from the Federal Reserve Bank of Kansas City noted that indicators suggest the economy continues to grow at an above-trend rate, business confidence is high, manufacturing and non-manufacturing industries continue to expand at a robust rate and the employment-to-population ratios have returned to pre-recession levels. 

These indicators demonstrate the need and desire for healthy businesses to have access to capital in order to continue to grow and expand their businesses, which requires an experienced banker to help structure capital in a loan that makes the most sense for the business owner(s).

Business confidence is high, manufacturing and non-manufacturing industries continue to expand at a robust rate and the employment-to-population ratios have returned to pre-recession levels.

From a technology standpoint, we continue to see advancements in the use of smartphones, such as ability to deposit checks and transfer money, and developments in electronic payment options available for both businesses and professionals. Advancements in technology continue to drive changes in the way our clients transact bus-iness; therefore, having a trusted relationship with a banker to help navigate the best options is important. 

A Sense of Stability

While there are still some initi-atives to be proposed in the banking industry, for the most part, banks have embraced regulation as it pro-vides overall stability to the financial sys-tem.  A successful bank recognizes the balance between regulation, risk and the ability to serve its clients in extra-ordinary ways.

Again, congratulations to the extra-ordinary members in the Class of 2018 for earning your place in Ingram’s 40 Under Forty!

CrossFirst Bank is honored to recognize these talented professionals in our community who have demonstrated achievements in leadership, business and entrepren-eurship.

Business owners, professionals and families alike all benefit from a trusted banking relationship. But it doesn’t stop with banking; those same kinds of connections are fundamental to overall business success. The Class of 2018 is now part of an influen-tial network; use those relationships well!  

About the author

Mike Maddox is President and CEO of CrossFirst Bank in Leawood, Kan.