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KC DMA Direct Marketing Symposium


Thursday January 25, 2018 • 8: 30 am - 4:30 pm • KU Edwards - Conference Center • Varies

12600 Quivira Rd. , Overland Park, KS, 66213
8: 30 am - 4:30 pm


Times are changing and everyday we are introduced to new ways to approach common marketing opportunities and practices such as Voice Search, SEO evolution, Updated Email Best Practices, the list goes on and on. It doesn’t matter if you are a small, medium or large business, how we approach marketing today vs how we will approach tomorrow is changing.  It’s our job as marketers to help companies understand how to properly prepare for the future, today.

Companies need to be flexible and embrace innovation today to ensure they are setting the stage for a successful tomorrow.  KCDMA wants to help.  We’ve assembled some of the Marketing Industry’s elite to talk about the importance of understanding the solutions available today to ensure you’re set up for success tomorrow.  Learn from the people who are leading companies in this new direction to carefully understand the impact of tomorrow, and join us at the KCDMA Symposium, “Marketing Now and Later” this January.

Agenda:

8:30 – 9:30
Ian Baer, Chief Strategy Officer, Rauxa
Focusing on the One

9:30 – 10:30
Quinn Tempest, Digital Marketing Strategist
Content Marketing: To the Future, and Beyond!

11:00 – 12:00
Rhonda Basler, Director of Customer Engagement: Hallmark and Robert Prutsman, Performance Manager: KCP&L
Creating Moments That Matter: Using the Power of Emotion in Customer Experience

1:00 – 2:00
Angie Read, VP of Growth Insight, Barkley/Future Cast
Marketing to Gen Z

2:00 – 3:00 Session
Heather Physioc, Director of Organic Search, VML
Planning for Voice Search

3:30 – 4:30

James Turner, Account Executive, Bing
The Future of Search